As per MarkNtel Advisors The US Premium Beauty Personal Care Market size is valued at around USD 49.25 billion in 2025 and is projected to reach USD 56.47 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 1.97% during the forecast period, i.e., 2026-32.

US Premium Beauty And Personal Care Market Systems Market Outlook:

The U.S. Premium Beauty Personal Care Market is witnessing steady expansion, driven by rising consumer inclination toward high-performance, ingredient-conscious products, and a growing focus on self-care as part of wellness lifestyles. Premium brands are strengthening their positioning through scientific innovation, sustainability initiatives, and digital-first strategies. For instance, Estée Lauder Companies recorded net sales of around USD16 billion in Fiscal year 2024, reflecting the continued resilience of prestige skincare and fragrance portfolios despite broader market softness. Similarly, L’Oréal USA expanded its luxury division, supported by the success of brands such as Lancôme and YSL Beauty, which saw strong momentum in high-end fragrance and skin categories.

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US Premium Beauty And Personal Care Market Systems Market Segmentation:

By Product Type

• Skin Care
  • Facial Cleansers- Market Size & Forecast 2020-2032F, Thousand Tons
  • Moisturizers & Face Creams- Market Size & Forecast 2020-2032F, Thousand Tons
  • Facial Serums- Market Size & Forecast 2020-2032F, Thousand Tons
  • Sunscreen & Sun Care- Market Size & Forecast 2020-2032F, Thousand Tons
  • Sheet Face Masks- Market Size & Forecast 2020-2032F, Thousand Tons
  • Others (Scrubs, Toners, etc.)- Market Size & Forecast 2020-2032F, Thousand Tons
• Hair Care
  • Shampoo- Market Size & Forecast 2020-2032F, Thousand Tons
  • Conditioner- Market Size & Forecast 2020-2032F, Thousand Tons
  • Hair Oils- Market Size & Forecast 2020-2032F, Thousand Tons
  • Hair Serums- Market Size & Forecast 2020-2032F, Thousand Tons
  • Hair Masks & Peels- Market Size & Forecast 2020-2032F, Thousand Tons
  • Others- Market Size & Forecast 2020-2032F, Thousand Tons
• Color Cosmetics
  • Face Color Cosmetics (Foundation, Concealer, Blush, Bronzer, Powder, Highlighter)- Market Size & Forecast 2020-2032F, Thousand Tons
  • Lip Color Cosmetics (Lipstick, Lip Liner, Lip Gloss, Lip Tint)- Market Size & Forecast 2020-2032F, Thousand Tons
  • Eye Color Cosmetics (Eye Shadow, Eye Liner, Mascara, False Eyelashes)- Market Size & Forecast 2020-2032F, Thousand Tons
  • Nail Color Cosmetics- Market Size & Forecast 2020-2032F, Thousand Tons
• Fragrances & Perfumes- Market Size & Forecast 2020-2032F, Thousand Tons
• Oral Care (Premium Teeth Whitening, Breath Fresheners, Polishing Tools)
• Bath & Shower Products- Market Size & Forecast 2020-2032F, Thousand Tons
• Men's Grooming Products- Market Size & Forecast 2020-2032F, Thousand Tons
• Natural & Organic Premium Products- Market Size & Forecast 2020-2032F, Thousand Tons

By Distribution Channel

• Specialty Stores (Sephora, Ulta Beauty)
• Online Retail (Amazon, Brand e-commerce)
• Department Stores
• Pharmacies & Drugstores
• Supermarkets / Hypermarkets
• Others (Salons, Direct Sales)

By End-User

• Commercial- Market Size & Forecast 2020-2032F, Thousand Tons
• Household- Market Size & Forecast 2020-2032F, Thousand Tons

By Region

• National Capital Region (NCR)
• Northeast
• South
• West
• Mid-West

US Premium Beauty And Personal Care Market Recent Development:

• June 2025: Unilever acquired U.S. men’s grooming brand Dr Squatch for USD1.5 billion, marking a strong entry into the premium natural-care segment and expanding its presence in clean, male-focused personal care.
• October 2025: L’Oréal agreed to acquire Kering Beauté for about USD4.3 billion, strengthening its luxury portfolio and broadening access to premium fragrance and skincare houses, further consolidating its global beauty leadership.

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US Premium Beauty And Personal Care Market Drivers:

Rising Demand for Personalized Skincare Solutions

The U.S. Premium Beauty Personal Care Market is being significantly driven by the growing preference for personalized and science-based skincare solutions. Major companies such as L’Oréal, Estée Lauder, and Shiseido are investing heavily in AI-based diagnostics, biotechnology, and data-driven formulation systems to offer tailored skincare. For instance, L’Oréal partnered with IBM in 2025 to develop a generative AI model that designs personalized and sustainable cosmetic formulas, and also unveiled Perso, an AI-powered device that customizes skincare at home. Additionally, at the Consumer Electronics Show (CES) 2025, L’Oréal unveiled a device called Cell BioPrint, which uses advanced proteomics (skin protein biomarkers) to deliver personalized skin analysis and product recommendations.

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Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
  • In-depth pricing trends and segment-wise cost evaluations
  • Key industry strategies, including innovation, partnerships, and acquisitions
  • Critical value chain analysis and stakeholder profiling
  • Regional import-export market insights and trade flow assessment
  • Thorough competitive benchmarking of top hearing aid manufacturers
  • Identification of new growth opportunities and niche market segments
  • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the US Premium Beauty And Personal Care Market are:

• L’Oréal
• Estée Lauder
• Unilever
• Johnson & Johnson
• Procter & Gamble (P&G)
• Sephora
• Colgate-Palmolive
• Coty Inc.
• Shiseido
• Beiersdorf
• Others

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

Key Steps:

• Define objectives and research design
• Collect data through surveys and interviews
• Analyze and validate data using reliable tools
• Forecast trends and deliver actionable insights

About us:

MarkNtel Advisors is a trusted global market research and consulting company providing intelligence across the fast-moving consumer goods (FMCG) landscape, covering consumer goods, food & beverage, personal care, and retail sectors. We analyze market trends, consumer behaviors, and innovation patterns to guide brands in optimizing product portfolios and retail strategies. Our Custom Market Analysis delivers business-specific insights that empower companies to expand market presence, enhance consumer engagement, and achieve profitable growth in competitive FMCG environments.

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