Fiction vs. Non-Fiction: Why Your Book Promotion Strategy Must Differ

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2025-12-03 09:29:32 -

One of the most common mistakes in the publishing world is treating all books the same. An author writes a thriller and tries to market it the same way a CEO markets a leadership guide. This is a recipe for failure. The psychological triggers that make someone buy a novel are fundamentally different from those that make someone buy a non-fiction book. Therefore, your book promotion strategy...

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