The Impact of Genericization: Utilizing Premium Flavors to...

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2025-12-03 12:08:44 -

The Impact of Genericization: Utilizing Premium Flavors to Differentiate Brand-Name and Store-Brand OTC Products

The Flavors into Over-the-Counter (OTC) Pharmaceuticals Market is a high-stakes arena where success is dictated by deep operational and scientific knowledge, generating vital business insights for pharmaceutical and flavor companies alike. The core challenge generating these insights is the 'sensory gap'—the chasm between the inherent bitterness of highly potent APIs and the high...

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