The Shoppertainment Revolution: The Global Live Commerce Platform Industry
The Live Commerce Platform industry is a transformative force that is blurring the lines between retail, entertainment, and social media, creating an entirely new category of "shoppertainment." The industry's massive projected growth, with an expected market size of over a trillion dollars (USD 1210.85 billion) by 2034, is a clear indicator of its profound and disruptive impact on a...
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