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2025-12-08 17:28:37 -

The GDPR Conundrum: The Primary Challenge to Data-Driven Pharma Marketing

The defining characteristic of the Germany Big Data Pharmaceutical Advertising Market is its regulatory environment. The General Data Protection Regulation (GDPR) and stringent supplementary German laws (like the Federal Data Protection Act, BDSG) classify health data as a "special category" of highly sensitive personal data. Prohibition as the Default The GDPR's default position is to prohibit...

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